Value Of Branding In Business
This module examines the value and significance of branding in business. It analyses the trademark protection and methods of protecting trademarks in a business setting. The module is divided into six units.
Unit 1- The role of Trade Mark in Branding
Unit 2- Significance of Brands in Franchising
Unit 3- Brand Building by Local Communities
Unit 4- Geographical Indications for Brand Management
Unit 5- Branding of Pharma Products
Unit 6- Counterfeiting and Piracy of Brand names