This module examines the value and significance of branding in business. It analyses the trademark protection and methods of protecting trademarks in a business setting. The module is divided into six units.

Unit 1- The role of Trade Mark in Branding

Unit 2- Significance of Brands in Franchising

Unit 3- Brand Building by Local Communities

Unit 4- Geographical Indications for Brand Management

Unit 5- Branding of Pharma Products

Unit 6- Counterfeiting and Piracy of Brand names